Experiential marketing is all about engaging customers directly and innovating ways to interact with them in a memorable way. It’s also known as engagement marketing, live marketing, or participation marketing, and it’s frequently bundled into event marketing, despite the fact that it’s nothing like traditional conferences. While some experiential tactics entail live events in the traditional sense, others can be one-time installations that last only a few hours. Experiential marketing, in whatever shape it takes, has been shown to increase event ROI and is a critical approach for marketing executives.
Using branded experiences to sell goods and services is one of the biggest trends in marketing today. If you’re in the business of selling real experiences, such as vacation experiences, you’ll need a strategy that focuses on creating unforgettable encounters for your existing and potential clients. We’re not talking about ensuring that the packaging is attractive… though it is important. We’re talking about combining your marketing savvy with a dash of inspired imagination to create the kinds of experiences that today’s consumers crave. You may also check how digital experiential marketing agency Singapore works.
When an engagement marketing strategy is event-centric, it focuses on interactions between both the brand and the customer rather than the type of event (concert, festival, conference, etc.). The number of advertising today that push women to change something about themselves is alarming. I’d only been sitting on the couch for two minutes and had already lost track of how many times the message had appeared. That’s why it’s so nice to see brands like Lean Cuisine, whose marketing used to be purely focused on weight reduction, move away from that approach. And the company’s #WeighThis campaign is an excellent example of this.
It doesn’t always have to be about how many people you can invite to join in an experience. They can be private encounters, yet with a wide media audience. When Airbnb, Will Smith, and the owner of the “Fresh Prince of Bel-Air” property collaborated to celebrate the show’s 30th anniversary, we saw this. For a few nights, the house was decked with Fresh Prince memorabilia and made available for $30 per night. Although it was a small gathering that followed pandemic safety rules, Airbnb and “Fresh Prince of Bel-Air” attracted a lot of media attention.
Ramit Sethi, a best-selling author and Millennial personal finance guru, once shared a brief anecdote about a friend who got a big raise at work. Do you have any idea what he did with it? He downsized his flat so he could spend more time traveling around the world. That’s why marketers make such a big deal about how Millennials spend money differently than their Boomer and Gen X parents. Experiences appeal to millennials because they are unique, culturally rich, and provide the chance for a life-changing moment. Even if it’s only for a brief period of time. As a result, many of them travel around the world whenever they have the chance.
